About Asaf
If there's one thing I hope you never take away from this book, it's the idea that I have the answers.
I don't.
I'm just someone who spent most of his life looking for them.
This book wasn't written because I figured life out.
It was written because I got tired of living in the same loops, asking the same questions, chasing the same promises that never seemed to deliver what they promised.
My story started long before business.
Long before travel.
Long before spirituality.
I grew up in a home that often didn't feel safe.
Then came school, where I learned what rejection, bullying and loneliness felt like.
Somewhere along the way I started believing there was something wrong with me.
That belief became obesity.
Then bulimia.
Then years of trying to become someone who would finally feel worthy of love, acceptance and peace.
The army taught me discipline, resilience and responsibility.
It also left me carrying battles long after I took the uniform off.
When I moved to London I had almost nothing.
There were days I genuinely didn't know how I'd pay rent or buy food.
I promised myself that one day I'd become successful enough that I'd never feel that fear again.
So I built businesses.
I became obsessed with growth.
I founded companies, built teams of more than a hundred people, helped grow multiple seven figure businesses, lived in fourteen countries and travelled to more than eighty.
Every goal became another mountain.
Every mountain revealed another one behind it.
I kept thinking happiness was waiting at the next achievement.
Then life finally gave me everything I'd been chasing.
I fell deeply in love.
My businesses were doing better than ever.
From the outside, it looked like I'd made it.
Inside...
I was angry.
Restless.
Empty.
For the first time I couldn't blame my circumstances.
I had everything I thought I wanted.
So why did something still feel missing?
That question changed the direction of my life.
I stopped trying to fix my life and started trying to understand the one living it.
For the next seven years I immersed myself in psychology, philosophy, neuroscience, meditation, spirituality, contemplative traditions and anything else that might help me understand why we suffer, why we repeat the same patterns, and whether lasting peace was actually possible.
Slowly something unexpected happened.
I realised nothing had ever been fundamentally wrong with me.
Nobody had simply taught me how my mind worked.
That single realization changed everything.
The Path to Unknowing is the book I wish someone had handed me years ago.
Not another philosophy.
Not another belief system.
Not another person asking you to follow them.
Just a flashlight.
An invitation to question what you've been taught, look beneath the stories you've carried for years, and discover that the peace you've been searching for was never waiting somewhere else.
It has been quietly waiting beneath everything you believed yourself to be.
If this book helps you remember even a small part of that...
Then every step of my journey was worth it.
"Remembering what was never lost."Asaf Oz
